Sony Music and FIFA announce "Live It Up" as the Official Song for the 2018 FIFA World Cup Russia™ were released on multiple streaming platforms on May 25th. "Live It Up" sees the biggest names in global music collaborate, for the biggest event in the world of football, where the sport's most celebrated stars from across the world will come together in Russia for the tournament commencing on 14th June.
World-renowned GRAMMY® Award winning actor, songwriter and rapper Will Smith has teamed up with one of Latin's most iconic name and Latin GRAMMY® Award winner, Nicky Jam, and the rising pop sensation Era Istrefi for the Official FIFA World Cup Song. The record has been produced by songwriter, DJ and GRAMMY® Award winning producer Diplo, commenting: "I've never made a song this international, so many stars have come together to make a strong vibe."
The Official Song will be performed at the 2018 FIFA World Cup Final on 15th July in Luzhniki Stadium in Moscow to an expected TV audience of more than one billion. The Official Music Video will be available worldwide on 7th June.
About the collaboration, Will Smith commented: "It's an honor to be asked to perform at the 2018 FIFA World Cup. This global event brings people from all over the world together to cheer, laugh and experience magic. Collaborating with Nicky, Diplo and Era on this track represents harmony, eclectic flavors and genres coming together. At the end of the day, we just want to see the world dance!"
Nicky Jam, Will Smith and Era Istrefi recently filmed the Official Music Video in Budapest, where Smith is currently shooting his latest film.
Istrefi says: "Being part of the Official Song 2018 FIFA World Cup Russia™ has been an incredible and exciting experience so far. Working alongside the super talents that are Diplo, Will Smith and Nicky Jam, all of whom I have huge admiration for, has been amazing and so much fun! I'm a huge football fan too and I can't wait for the games to begin."
Reggaeton heavyweight Nicky Jam shared his excitement on set, stating: "To record the Official Song for the FIFA World Cup is a lifetime achievement. Not many artists have the privilege of being able to say they've been part of this. I'm so proud and happy, I can say to my grandkids 'I've made it'."
Philippe Le Floc'h, FIFA Chief Commercial Officer, says: "The synergy between football and music is striking, both stirring up fans' emotions across the globe. This song - featuring a world-class line-up worthy of the greatest show on Earth - embodies the excitement, the celebration and the unity that people all over the world will share during the 2018 FIFA World Cup Russia."
Afo Verde, Chairman & CEO Sony Music Latin Iberia, says: "Sony Music has had a longstanding relationship with FIFA spanning well over one decade. When discussing the Official Song for the 2018 FIFA World Cup, the objective that both organisations agreed on was a great record supported by an all-star line-up. We are very excited that Will Smith, Nicky Jam, Diplo and Era Istrefi are part of the song and working hand in hand with FIFA and our artist community in providing the soundtrack for the biggest event in the world."